VISION & MISSION STATEMENT |
|
The International Institute Hotel & Restaurant Administration (IHRA) was launched in 1987 by seven professors of Business Administration in Munich, Germany. The institute quickly established itself as a leading hospitality research center and one of the finest training & consulting facilities in its field. |
|
Branch offices were opened in: |
|
* London, England |
* Zurich, Switzerland |
* Vertbois, Oleron, France |
* Munich, Germany |
* Cape Town, South Africa |
* Boston, MA, USA (under construction) |
The mission of IHRA is to provide high-quality training in Hospitality Management, to engage in market research, and to exchange information on an international level. The institute specializes in Performance Consulting, Coaching and Execution of Management programs in the field of worldwide tourism. |
|
Major fields of operation: |
|
* Market Research in Tourism USA – Europe |
* Sponsoring and Exchange of Management Trainees in the Hospitality field USA – Europe |
* Profit Impact of Marketing Strategies (PIMS) Tourism USA - Europe |
* Feasibility Studies for Hotel & Restaurant Projects |
* Development of Quality Assurance Programs in Tourism |
* Electronic Data Base Marketing, Customer Relation Ship Management (CRM) |
* Cooperation and Development of Tele-management programs and E-learning concepts in Tourism |
* Consulting Case Studies in Management Training (CCS) |